England Grand-Slam Fail video

21 03 2011

A pre-prepared Nike Ad that was produced ahead of their final game against Ireland in Dublin which they lost, I guess Ireland didn’t read the script!

** No swans were harmed in the production of this video **

And the email that let the whole game slip

[I have removed the persons email and other personal details]:


Sent: Friday, March 18, 2011 08:22 PM
Subject: 6 ONWARDS

Hi All

Following on from XXXXXX’s note, this weekend sees the culmination of England’s most exciting 6 Nations campaign in recent years. Not only could England win the tournament but also the Grand Slam which bodes very well for the Rugby World Cup later on this year in New Zealand.

We have commissioned a special limited edition t-shirt to celebrate the England Grand Slam 2011, which we will give to the players when we win against Ireland on Saturday The t-shirt is inspired by the iconic English rose (like the kit) and 5K units will go into retail at the RFU & NikeTown London after the game.

In the spirit on owning sporting moments, we will also execute a burst of Digital Out-of-Home activity that will start right on the final whistle in over 20 of London’s most prominent underground stations through Digital Escalator Panels and Cross-Track Projections. This will be further amplified through large Transvision screens at Waterloo, Kings Cross, Euston and Charing Cross. This will run throughout the weekend until Monday night catching consumers after the game and peak rush hour times for maximum impact.

Finally, we have created an AV celebration piece that we will be pushing out to our PR & Retail over the weekend and the RFU will be posting it on their sites too. To view it please click on the link http://vimeo.com/21207620 password: 6NATIONS

Thanks to the whole team for working so quickly to pull this together and if you have any questions please don’t hesitate to ask.

Have a good weekend


Athletic Training, Rugby, Basketball, Tennis & Livestrong





3 responses

21 03 2011

I wonder where you can buy one of these T-shirts – they could be priceless 🙂

21 03 2011
22 03 2011
Ranelagh Gaels

Along with Soupireland on this one, we need to get our hands on these tee’s especially for some Heineken cup games.

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