6N:2011: Be the difference!

21 02 2011

O2 Ireland Rugby, UL, Limerick Mandatory Credit ©INPHO/Morgan Treacy

O2 Be The Difference campaign asks supporters to record their roar and get behind the Irish rugby team for the 2011 RBS 6 Nations Campaign

As part of this year’s Be The Difference campaign, Irish rugby supporters will be able to upload their Roar at www.bethedifference.ie where it will be featured as part of a supporter’s sound wave. The best Roars as selected by the team will be featured on the big screen at Aviva Stadium before the France and England games.

Supporters who record a Roar will have their name automatically added to a player’s number which they can search for on www.bethedifference.ie. Supporters who do not record a Roar can still register their name and will be in with a chance of having their name featured on one of the player’s jerseys.

As part of the 2011 Be The Difference campaign there will be an O2 Rugby app available for download through iTunes and the O2 app store. The app will give people the chance to submit their roar, get their name on a jersey and view exclusive behind the scenes footage from Brian O’Driscoll and Paul O’Connell, including a challenge match unlike any other.

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21 02 2011
Tweets that mention 6N:2011: Be the difference! « ninetyninecall – rugby -- Topsy.com

[…] This post was mentioned on Twitter by rugbykino, 22dropout. 22dropout said: 6N:2011: Support the Irish #rugby team, Be the difference! http://wp.me/pNaSk-cN @O2Rugby http://wp.me/pNaSk-cN […]

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